T-world founder Eddy Zammit tells us more about his magazine.
T-world is an Australian magazine dealing with everything hot and new when it comes to… T-shirts
I met the editor-in-chief and founder Eddie Zammit (who also runs a tee label) in Melbourne during my exhibition there. We exchange a few words about the industry.
More about the magazine
WHAT IS T-WORLD?
This publication is a hardcover magazine focusing solely on T-shirt culture. It is supposed to come out twice a year, but we’ve been a bit slow at releasing our latest 200-page New York edition. We blame our addiction to quality.
HOW DID YOU START THE MAGAZINE?
The magazine was created based on my two great graphic design loves: printed T-shirts, and magazines. When I started, I poured my own energy and savings into producing the first issue, after my Dad’s untimely death. Life is short. Follow your true passions, I say. I try to get a lot of the print costs and production bills paid for by advertising. T-world is not one of these niche publications that doesn’t believe in advertising. To me, without paid advertising T-world would truly not exist. Content is king, and so long as there is a divide between both, then that’s the best possible scenario.
HOW DO YOU MAKE YOUR SELECTION?
T-world selects content based primarily on research. The key values we place on promoting artists, designers and labels are; the quality of their art; the originality of the idea and its execution; and finally, longevity. Saying that though, we also support emerging artists and designers.
WHAT MAKES A GOOD T-SHIRT?
Everyone has personal interpretations, which I respect. However, if it were my decision solely, I‘d say a black tee with a graphic print that has a simple colour palette with a pop culture twist.
WHAT MAKES A BAD T-SHIRT?
Personally, a plain white V-neck T-shirt for guys. I also despise fake T-shirts that have blatantly ripped off other people’s ideas and/or designs.
WHAT FUTURE OR EVOLUTION DO YOU IMAGINE FOR THE INDUSTRY?
I imagine the T-shirt world full of MEGA tees. This idea would therefore create a new sizing category – S, M, L, XL and MEGA!! Seriously though, the future is very bright. I genuinely think the T-shirt category is an exciting canvas, and as we move into the future, technology will start to play a key focus with new T-shirt graphics. If we look at how far computers have come in the last 20 odd years, imagine what technology has in store for the humble tee.