Ignacio Bernal aka Iñaki is my unofficial cousin.
My friend from Zaragoza has been a talented director and editor of commercials, music videos, documentary and fiction since 1995.
He worked for brands such as Ikea, Renault, Heineken, Iberdrola, Horcones, El Corte Ingles, and much much more.
He also likes to play darts and to eat “frutos secos” with my best friend Leto.
Yes he is Spanish.
PLEASE INTRODUCE YOURSELF
I’m Ignacio Bernal, a spanish film director from Aragón.
HOW WOULD YOU DESCRIBE YOUR WORK?
Fiction, music videos, commercial, video art. Stories. Simplicity. Rhythm.
PLEASE SHARE WITH US YOUR WORKING PROCESS
When I tell a story -either fiction, commercial or music video- I first come with an idea. I edit it shot by shot, setting the style and the rhythm, trying to make it clearer. I listen to a lot of music related to this story, because music brings me images and a necessary mood that helps me to tell it from my own point of view. At this point the hard work is already done. Then you just have to film it.
HOW DOES YOUR ENVIRONMENT INFLUENCE YOUR ART?
I love to know the thoughts and feelings from the people around me. I observe how they behave in certain situations. They give me all I need to know to understand how everything works. Stories are seen and starred by people. We musn’t forget that.
WHO ARE YOUR INFLUENCES?
Caravaggio always, and also Kubrick, Buñuel, Picasso, Dalí, John Wayne, good music, good wine, women and western.
ANY LAST WORD?
Nice to meet you.