{"id":5079,"date":"2012-11-01T20:58:07","date_gmt":"2012-11-01T20:58:07","guid":{"rendered":"http:\/\/www.ilovemega.com\/blog\/?page_id=5079"},"modified":"2014-09-25T23:12:55","modified_gmt":"2014-09-25T23:12:55","slug":"art-direction-creation-design-magazines","status":"publish","type":"page","link":"https:\/\/www.ilovemega.com\/blog\/art-direction-creation-design-magazines\/","title":{"rendered":"ART DIRECTION | Creation + design for magazines and books"},"content":{"rendered":"<p><a class=\"orange-button\" href=\"#mega-art-timeline\">&#9660;<br \/><small> Timeline<\/small><\/a><br \/>\n<a href=\"http:\/\/www.ilovemega.com\/blog\/\" title=\"portfolio logo\" class=\"logo-mega fade\"><\/a><br \/>\n<small>&#9664; HOME <\/small><\/p>\n<p><em class=\"newfont\">As an Art Director I bring a vision.<br \/>\n<span class=\"grey-text\">I create<\/span> an attractive look and feel. <\/em><\/p>\n<h4>Click on the images bellow to learn about the related <a id=\"publications\" class=\"no-style\">publication<\/a> I did as an art director: <\/h4>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim.jpg\" alt=\"acclaim magazine melbourne australia\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6185\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim.jpg 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim-150x150.jpg 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim-400x400.jpg 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim-300x300.jpg 300w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-acclaim-550x550.jpg 550w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>ACCLAIM MAGAZINE <\/h2>\n<p>Conception of the new version of lifestyle publication Acclaim. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/acclaim-magazine\/#acclaim-magazine\" class=\"info\"><small>Discover my art direction for the<\/small><br \/>lifestyle magazine <br \/>&#10140; <\/a><\/div>\n<\/div>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve.jpg\" alt=\"art direction for Attrape reve fanzine\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6184\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve.jpg 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve-150x150.jpg 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve-400x400.jpg 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve-300x300.jpg 300w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-attrape-reve-550x550.jpg 550w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>ATTRAPE REVE <\/h2>\n<p>Special Mega issue of art publication l&#8217;Attrape Reve. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/attrape-reve-carte-blanche-mega\/\" class=\"info\"><small>Discover the &#8220;Mega issue&#8221; of this<\/small><br \/>artist publication <br \/>&#10140; <\/a><\/div>\n<\/div>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/kink-magazine-2-homepage.jpg\" alt=\"kink magazine art direction\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6639\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/kink-magazine-2-homepage.jpg 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/kink-magazine-2-homepage-150x150.jpg 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/kink-magazine-2-homepage-400x400.jpg 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/kink-magazine-2-homepage-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>KINK MAGAZINE <\/h2>\n<p>Art direction for French urban magazine Kink. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/kink-magazine-2-0\/\" class=\"info\"><small>Discover my art direction for the<\/small><br \/>urban magazine <br \/>&#10140; <\/a><\/div>\n<\/div>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls.jpg\" alt=\"Art direction for the Girls Girls Girls publication\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6183\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls.jpg 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls-150x150.jpg 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls-400x400.jpg 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls-300x300.jpg 300w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/mega-art-direction-girls-550x550.jpg 550w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>GIRLS GIRLS GIRLS <\/h2>\n<p>Independent art publication Girls Girls Girls. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/girls-girls-girls-sold-online\/\" class=\"info\"><small>Discover my art direction for the<\/small><br \/>design publication <br \/>&#10140; <\/a><\/div>\n<\/div>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/wad-homepage.png\" alt=\"wad magazine\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6641\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/wad-homepage.png 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/wad-homepage-150x150.png 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/wad-homepage-400x400.png 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/wad-homepage-300x300.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>WAD MAGAZINE <\/h2>\n<p>Art direction for french fashion magazine WAD. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/wad-magazine\/\" class=\"info\"><small>Discover my art direction for the <\/small><br \/>fashion magazine <br \/>&#10140; <\/a><\/div>\n<\/div>\n<div class=\"view view-fifth\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/nyc-rules-homepage.jpg\" alt=\"nyc rules book\" width=\"400\" height=\"400\" class=\"alignnone size-medium wp-image-6640\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/nyc-rules-homepage.jpg 800w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/nyc-rules-homepage-150x150.jpg 150w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/nyc-rules-homepage-400x400.jpg 400w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/nyc-rules-homepage-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<div class=\"mask\">\n<h2>NYC RULES <\/h2>\n<p>Conception and publication of graphic design book NYC Rules. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/nyc-rules-graphic-design-book-by-mega\/\" class=\"info\"><small>Discover my art direction for the<\/small><br \/>design book <br \/>&#10140; <\/a><\/div>\n<\/div>\n<h1>Professional Art Direction. <\/h1>\n<p>Since 1999 I work as an art director for \u201curban culture\u201d magazines and graphic design publications.<br \/>\nI worked as an art director both in Europe and in Asia. <\/p>\n<p><em class=\"newfont\">I got 99 problems but design ain&#8217;t one. <\/em><\/p>\n<div id=\"column-content\">\n<div id=\"column45\">\n<h3><a id=\"mega-art-timeline\" class=\"no-style\">ART DIRECTION TIMELINE <\/a><\/h3>\n<ul class=\"timeline\">\n<li class=\"blue-box\"><span class=\"white-button\"><br \/>1999 <\/span>FIRST: <br \/><em class=\"grey-text\">I was the art associate and publisher of an independent publication called First. <br \/><small>Independent Graphic publication about international underground music. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"> 2000 <br \/>2003 <\/span>KINK MAGAZINE: <br \/><em class=\"grey-text\">I then became the creative director of Kink.<br \/><small>Urban cultures and art magazine. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"><br \/> 2001 <\/span>NYC RULES! <br \/><em class=\"grey-text\">Later I directed and published a book called NYC Rules! <br \/><small>Unique graphic design book about New York City progressive cultures. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"> 2003 <br \/>2004 <\/span>BPM: <br \/><em class=\"grey-text\">Before I knew it, I became the art director for the major french publication called BPM. <br \/><small>Street culture and music magazine. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"> 2005 <br \/>2006 <\/span>WAD MAGAZINE: <br \/><em class=\"grey-text\">WAD magazine then asked me to become their art associate. <br \/><small>International reference for urban (life)style and fashion cultures. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"> 2007 <br \/>2009 <\/span>ACCLAIM MAGAZINE: <br \/><em class=\"grey-text\">I flew to Australia where Acclaim magazine wanted me to work on their art direction. <br \/><small>Leading Australian &#038; New Zealander lifestyle magazine. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"><br \/> 2011 <\/span>GIRLS GIRLS GIRLS: <br \/><em class=\"grey-text\">Art director and publisher of Girls Girls Girls. <br \/><small>Nice and small art publication. <\/small><\/em><\/li>\n<li class=\"line\"><\/li>\n<li class=\"blue-box\"><span class=\"white-button\"><br \/> 2012 <\/span>ATR: <br \/><em class=\"grey-text\">Never Fight Fair With A Stranger is an art publication I directed for a special issue. <br \/><small>Art publication by l&#8217;Attrape Reve. <\/small><\/em><\/li>\n<\/ul>\n<\/div>\n<div id=\"column45\">\n<h3>YOUR PUBLICATION <\/h3>\n<p><strong>I can do the art direction for your project. <\/strong><br \/>\nDo you need a <span class=\"highlight\">dynamic feel for your printed material<\/span>? Do you want to improve the look of an existing publication?<br \/>\nDrop me an email to tell me more about your graphic needs. <\/p>\n<p><a href=\"http:\/\/www.ilovemega.com\/blog\/#mega-contact\" title=\"call me now \u2013 Professional art direction\" class=\"push_button red\">CALL ME NOW <\/a><\/p>\n<p><span class=\"ultra-huge\">8<\/span><br \/>\n<span class=\"super-huge\"> international publications<\/span><\/p>\n<h3>ART DIRECTION EXPERIENCE <\/h3>\n<p><strong>More info about my journey as an art director. <\/strong><br \/>\nMy <span class=\"highlight\">love for good design and creative layouts<\/span> started when I was a kid.<br \/>\nI spent days cutting magazines and pasting new layouts to create covers for my music tapes. I wanted my recorded tapes to look sleek and cool like the original ones.<br \/>\nAs a teenager I painted the walls of my city and the trains of my region. I also spent a lot of time on my computer to learn how to use softwares.<br \/>\nA small magazine in my home town saw my work and asked me to become their art director. I was 19 and I took the job.<br \/>\nDuring my early years in the design industry, I worked for urban and fashion magazines in Europe. Later I moved to Sydney to re-think the creative direction of what became the most successful urban magazine in Australia. <\/p>\n<div class=\"mini-portrait\"><\/div>\n<h3>MY LOVE FOR ART DIRECTION <\/h3>\n<p><strong>I enjoy the constraints of printed publications. <\/strong><br \/>\nYou have to create a cutting-edge vision and follow the briefs from your editor-in-chief.<br \/>\nYou need to manage a team of illustrators, graphic designers and photographers.<br \/>\nEverybody needs <span class=\"highlight\">to be efficient and to work hard<\/span>.<br \/>\nNobody blames you for drinking too much coffee&#8230; <\/p>\n<p><em class=\"newfont grey-text\">I&#8217;m just a tidy badass. <\/em><\/p>\n<p><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"aligncenter\" width=\"136\" height=\"167\"><path fill=\"#e1f4fd\" d=\"M135.2 166.2H1.5V0.9h133.7V166.2zM9.8 157.9h117.1V9.2H9.8V157.9z\"\/><rect x=\"86.8\" y=\"24.6\" fill=\"#e1f4fd\" width=\"26.7\" height=\"8.3\"\/><rect x=\"86.8\" y=\"42.9\" fill=\"#e1f4fd\" width=\"26.7\" height=\"8.3\"\/><rect x=\"21.9\" y=\"61.1\" fill=\"#e1f4fd\" width=\"91.6\" height=\"8.3\"\/><rect x=\"21.9\" y=\"79.4\" fill=\"#e1f4fd\" width=\"91.6\" height=\"8.3\"\/><rect x=\"21.9\" y=\"97.6\" fill=\"#e1f4fd\" width=\"49.8\" height=\"8.3\"\/><rect x=\"21.9\" y=\"115.9\" fill=\"#e1f4fd\" width=\"49.8\" height=\"8.3\"\/><rect x=\"21.9\" y=\"134.1\" fill=\"#e1f4fd\" width=\"49.8\" height=\"8.3\"\/><path fill=\"#e1f4fd\" d=\"M118.4 142H82.4V97.1h35.9V142zM90.8 133.6h19.3V105.5h-19.3V133.6z\"\/><rect x=\"19\" y=\"25.7\" fill=\"#e1f4fd\" width=\"53.3\" height=\"25.2\"\/><\/svg><\/div>\n<\/div>\n<h4>You need to master all printing techniques when you work in art direction: <\/h4>\n<figure class=\"cap-left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-1.jpg\" alt=\"mega art direction heidelberg\" width=\"1100\" height=\"611\" class=\"aligncenter size-full no-border wp-image-7558\" \/><figcaption><em style=\"font-size:x-large\">WAD MAGAZINE: <\/em><br \/>\nFor a couple of year I was the art associate for WAD magazine in Paris. The mag is one of the international leading publication about urban fashion and culture. <br \/><a href=\"http:\/\/www.ilovemega.com\/blog\/wad-magazine\/\" title=\"WAD MAGAZINE | Art direction for french fashion lifestyle magazine\">MORE ABOUT WAD MAGAZINE &#8594;<\/a><\/figcaption><\/figure>\n<figure class=\"cap-left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-2.jpg\" alt=\"art direction cover printing\" width=\"1100\" height=\"703\" class=\"aligncenter size-full no-border wp-image-7559\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-2.jpg 1100w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-2-550x351.jpg 550w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-2-469x300.jpg 469w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption><em style=\"font-size:x-large\">NYC RULES: <\/em><br \/>\nTake a look at my first graphic design book. I designed, wrote, directed and published this book in collaboration with graphic designer Delarocca. The publication took an innovative approach on New York City underground cultures. <br \/><a href=\"http:\/\/www.ilovemega.com\/blog\/nyc-rules-graphic-design-book-by-mega\/\" title=\"NYC RULES | Graphic design book about NYC underground cultures\">MORE ABOUT NYC RULES &#8594;<\/a><\/figcaption><\/figure>\n<figure class=\"cap-left\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-3.jpg\" alt=\"printing process\" width=\"1100\" height=\"635\" class=\"aligncenter size-full no-border wp-image-7560\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-3.jpg 1100w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-3-550x317.jpg 550w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/art-direction-printing-technique-3-500x288.jpg 500w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/><figcaption><em style=\"font-size:x-large\">ACCLAIM MAGAZINE: <\/em><br \/>\nAcclaim hired me to come to Australia and work on a new version of their magazine. I created a new art direction, and alongside the editor Pierre Henny we brought the magazine to a new direction, and opened it to a wider audience. <br \/><a href=\"http:\/\/www.ilovemega.com\/blog\/acclaim-magazine\/\" title=\"ACCLAIM MAGAZINE | Art direction for the australian urban publication\">MORE ABOUT ACCLAIM MAGAZINE &#8594;<\/a><\/figcaption><\/figure>\n<p><span class=\"ultra-huge\">12<\/span><br \/>\n<span class=\"super-huge\"> essential tips<\/span><\/p>\n<h3>12 TIPS TO BECOME A SUCCESSFUL ART DIRECTOR <\/h3>\n<p>When it comes to art direction you need a <span class=\"highlight\">great understanding of design principles<\/span> and a strong knowledge of grid systems and layout. You also need a <span class=\"highlight\">creative approach<\/span> of color treatments. But you need more than technical knowledge. You have to bring a soul and a unique vibe to the publication. <\/p>\n<h4>Let me explain you what it means (for me) to be an art director: <\/h4>\n<ol>\n<li>\n<div class=\"blue-box\">SEE THE BIG PICTURE | Build the general look and feel of the publication: <\/div>\n<ol class=\"grey-text\">\n<li>DEFINE a general look relevant for the intended target.<br \/>\nIt can be minimalist, something focussed on the typography, etc.<br \/>\nDo what you feel but stay consistent throughout all the pages.<br \/>\nAs a good art director, we expect you to give a true identity to your magazine. <\/li>\n<li class=\"vertical-line grey-text\">My first book <a href=\"http:\/\/www.ilovemega.com\/blog\/nyc-rules-graphic-design-book-by-mega\/\" title=\"NYC RULES \u2013 Graphic design book by Mega\">NYC Rules!<\/a> dealt with New York&#8217;s underground cultures. The book was a visual translation of the urban feeling I had when I was in the US. <\/li>\n<li>ORGANIZE the content with the editor:<br \/>\nNever work alone.<br \/>\nThat&#8217;s a mistake a lot of beginners do. They spend days to work an an awesome layout but the editor doesn&#8217;t like it.<br \/>\nYou have to work closely with the editor-in-chief. Simply put, your job is to make his texts look cool.<br \/>\nYou have to understand the message he wants to carry. <\/li>\n<li>DESIGN the layout with a clear visual organization.<br \/>\nDon&#8217;t go too far.<br \/>\nA good art direction is one nobody would notice.<br \/>\nYou work is to make the content attractive. It is not to distract people with fancy graphic design.<br \/>\nThere is no virtue in being fancy. The only virtue a good art direction has is in being useful. <\/li>\n<li class=\"vertical-line grey-text\">In 2007 I became the art director of <a href=\"http:\/\/www.ilovemega.com\/blog\/acclaim-magazine\/\" title=\"ACCLAIM\">Acclaim<\/a> in Australia. The publication was a street fanzine turned into a hip hop magazine. The graphic design was over the top and full of stereotypes. I work on a new layout with a clear and clean organization. Talking about urban lifestyle doesn&#8217;t means that you have to do a messy layout. <\/li>\n<\/ol>\n<\/li>\n<li>\n<div class=\"blue-box\">MANAGE YOUR TEAM | Work with top-notch illustrators and photographers. <\/div>\n<ol class=\"grey-text\">\n<li>SOURCE the most relevant visual artists to illustrate the articles.<br \/>\nSubmit your ideas to the editor.<br \/>\nDo you think that a photography portrait would be relevant to illustrate this article?<br \/>\nContact the best photographer your magazine can afford.<br \/>\nPlease respect the artists and their works. Don&#8217;t call a macro photographer if you need pictures of a racing competition. <\/li>\n<li>Give them a relevant BRIEF:<br \/>\nIf you want to have good results, you have to give clear directions.<br \/>\nYou can&#8217;t expect an illustrator to draw something relevant if he doesn&#8217;t understand what you want.<br \/>\nA good brief is a detailed brief. Don&#8217;t say things like: &#8220;do something cool&#8221;. Something might be &#8220;cool&#8221; for the artist but irrelevant for the article. <\/li>\n<li>FOLLOW-UP so everybody respects the deadline.<br \/>\nKeep in mind that you have to work in a time frame.<br \/>\nSome visual artists will not respect the deadline unless you call and email them every two days.<br \/>\nYou don&#8217;t need to get angry. It is part of your job. <\/li>\n<li class=\"vertical-line grey-text\">When I was in charge of the visual direction of <a href=\"http:\/\/www.ilovemega.com\/blog\/bpm-magazine\/\" title=\"BPM MAGAZINE\">BPM<\/a> I struggled to get quality photographs and great illustrations with a limited budget. <\/li>\n<\/ol>\n<\/li>\n<li>\n<div class=\"blue-box\">SPICE IT UP! | Care about the details. <\/div>\n<ol class=\"grey-text\">\n<li>DIVIDE the content:<br \/>\nBring innovative concepts to mark the different sections.<br \/>\nMake a creative use of colors, fonts, or icons.<br \/>\nPeople should be able to open the publication at any page and quickly understand what the section is dealing with. <\/li>\n<li>CREATE nice icons to mark-up the sections.<br \/>\nOnce again, don&#8217;t go too far but some discreet icons or special typography can help you organize the content. <\/li>\n<li class=\"vertical-line grey-text\"><a href=\"http:\/\/www.ilovemega.com\/blog\/wad-magazine\/\" title=\"WAD\">WAD<\/a> had 3 main sections. We presented fashion products in the first part and photo shoots in the second. In the last section we introduced creative brands. The structure was really clear, which is important when you work on a 300 pages publication. <\/li>\n<li>ADD small tables and graphics:<br \/>\nPeople love charts.<br \/>\nIt visually translates the article.<br \/>\nGood diagrams should be easy to understand. <\/li>\n<\/ol>\n<\/li>\n<li>\n<div class=\"blue-box\">STAY INFORMED | Know the content: <\/div>\n<ol class=\"grey-text\">\n<li>TALK WITH the editor-in-chief.<br \/>\nYou are not a good art director if you don&#8217;t what your publication is talking about.<br \/>\nThe editor-in-chief organizes the written content.<br \/>\nContact him to fully understand what the articles deal with. Don&#8217;t hesitate to ask him about his own ideas.<br \/>\nFind as much as you can about every topic. <\/li>\n<li>CONTACT the journalists after the interviews.<br \/>\nAsk them what happened, how was the general mood, did the people they interviewed mentioned anything special?<br \/>\nSometimes the people you interview (or their agent) give you great pictures.<br \/>\nIt can make your job easier but ask the agent for the exclusivity.<br \/>\nYou don&#8217;t want other magazines to publish the same pictures. <\/li>\n<\/ol>\n<\/ol>\n<p><em>I hope that you enjoyed these simple tips to become a good <a href=\"http:\/\/en.wikipedia.org\/wiki\/Art_director\" title=\"creative director\" target=\"_blank\">art director<\/a>. I based the advises on my 14 years of experience in the publishing industry. Of course you can do an awesome job by following your own rules. <\/em><\/p>\n<p><em class=\"newfont\">To see some of the drawings I&#8217;ve done for magazines and books, check my <a href=\"http:\/\/www.ilovemega.com\/blog\/illustration-magazines-advertising\/\" title=\"ILLUSTRATION | Drawings for magazines and advertising\">illustrations<\/a>. <\/em><\/p>\n<p><a class=\"orange-button\" href=\"#publications\">&#9650;<br \/><small> Publications<\/small><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/about-the-grid.png\" alt=\"art direction is all about the grid\" width=\"550\" height=\"289\" class=\"aligncenter no-border size-medium wp-image-6746\" srcset=\"https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/about-the-grid.png 1100w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/about-the-grid-550x289.png 550w, https:\/\/www.ilovemega.com\/blog\/wp-content\/uploads\/about-the-grid-500x263.png 500w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#9660; Timeline &#9664; HOME As an Art Director I bring a vision. I create an attractive look and feel. Click on the images bellow to learn about the related publication I did as an art director: ACCLAIM MAGAZINE Conception of &hellip; <a href=\"https:\/\/www.ilovemega.com\/blog\/art-direction-creation-design-magazines\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"showcase.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5079","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ART DIRECTION | Creation + design for magazines and books<\/title>\n<meta name=\"description\" content=\"Art direction for various \u201curban culture\u201d magazines 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